Books 1 december, 2017
Reputation & Reputational Risks
Beyond social responsibility: connecting with society
Company leaders are the ones who can integrate the porpose on the business, it is all abpu ...
Insights 16 september, 2015
Communication
Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas
This document explains how the current intangible economy provides a great opportunity for ...
Business cases 1 march, 2011
Sustainability
Novartis: The integration of social action and the management of foundations in the CSR policy
What are the keys to make social work an important support in the development of Corporate ...
Business cases 24 february, 2011
Sustainability
La Fageda: A responsible, committed style of leadership
What do leadership and personal responsibility have in common? And what do groundbreaking ...
Business cases 24 february, 2011
Sustainability
Patagonia: Integrating CSR into business model creation and strategic management
What makes a firm that sells sportswear and outdoor gear so successful in its environmenta ...
Business cases 24 february, 2011
Sustainability
Cases. Zara: Managing chain of value and driving CSR with consumers
The fast fashion Spanish company Zara and its Inditex Group has become a milestone after r ...
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